Important tips on Marketing for Real Estate Agents

Innovative, strategic and correctly implemented real estate marketing ideas have given agents an edge over all competitors in the business.

There are three major divisions that we’ve split major areas into. Let’s look into some of the people marketing tips in marketing for real estate agents:

  • Fundamentals:

Basic requirements for kick starting your business venture.

  • Advanced: 

It’s for agents who are already established properly and are in search of taking their marketing venture to next level.

  • Innovative: 

It’s for savvy agents who are in urgent need of breaking mold with new concepts of marketing for real estate agents. 

  1. Personal branding

Fundamentals: 

Develop strong real estate agent document for your web page and hire a professional photographer who can provide effective tips on positioning. Properly define the audience your brand identity as well as marketing plans. Develop a value proportion and devise a proper schedule for regular updates.

Advanced: 

Print some swag along with branding. Send regular request for clients to review your services. Try to attend local meetings with small scale groups and various organizations.

Innovative:

Ask testimonials from your past clients who have proved faithful to your business venture and helped you flourish. Create custom graphics and unique signatures.

  1. Website and blogs

Fundamentals:

Create an innovative website that will have multiple search options. Secure keyword-rich domains for your residing area. Don’t forget to add your contact details on every pages on your website. Try setting up lead captures forms for lead gen on your website.

Advanced:

Update your blogs on a regular interval and change the contents every time. Try to add freshness by adding humor and classy catchphrases to keep your clients hooked to your website. These guys would know how to properly teach you about investing in real estate.

Innovative:

Try to add original art work for your brand which will make your blog a standout among the rest. Try to setup dedicated landing webpages as a major piece of event and content.

  1. Nurturing with clients and following various leads

Fundamentals:

Try to catch up with your leads as often as possible. Send regular information to your leads informing them about your market and listings. Try and develop target customer personas in marketing for real estate agents. 

Advanced: 

Maintain a link between emails and text messages for lead capture forms. Take help of prerecorded messages and streamline communications. Share event calendar and even apps to simplify your listings.

Innovative:

Send personalized gifts to clients after sale and develop a strong referral; system. Don’t forget to check in with your leads after a month or year after moving in.

4 Ways to Use Bluetooth Beacons in Your Business

Bluetooth Beacons are amazing devices which are getting a lot of media attention lately. These are being promoted as one of the must-have instruments which can have a major impact on businesses. Only this year, around 4 billion USD worth of retail sales are projected to be impacted by beacons alone. This number is expected to only grow 10 times by the coming year. All of these devices come with low energy Bluetooth compatible antennas which send out and receive packets of data. Find out 4 ways you can use them in your business.

  1. Use them to get customer insights

You can use beacons to get insights into customer behavior and habits. For instance, these can help you to know how long consumers generally spend time in your store, the amount of time they spend on specific products etc. You can use the information for retargeting. When you know that your consumers spend a lot of time in your store as opposed to some other store and focus more on specific products, you can retarget them across your business app or any particular ad network.

  1. Use them to understand preferred product groupings

You may also use beacons to understand the preferred product groupings of your customers, their interests and shopping habits, what they typically do in your shop and the type of shopping patterns that they have. You can use these details to create a business strategy and incorporate them into your own business for decision making in the future.

  1. Use them to help customers

Customer support is also easier with Bluetooth low energy beacons. You can use them at opportune moments to ask whether they need some help, would like to place an order on your store, like to have a personal shopper sent off to their location or an updated priority boarding to be able to avoid the queue.

  1. Deliver up-sells and cross sells

Beacons can also be used for delivering up-sells and cross sells within the app. Once you use customer shopping behavior and activities, you have to ensure that the information is properly segmented so that customers are offered information and coupons on items that they have a real interest in. You can use them for developing segmentation in the business server database or purchase a mobile marketing platform which allows real time segmentation on the basis of transactions, customer behavior and interests and prior purchases.

5 Timeless Strategies of Marketing for Real Estate Agents

Guest Post by Burnaby real estate agent, Eddie Yan.

Any real estate agent thrives on contact with people, and a solid marketing strategy can put him in touch with hundreds of individuals eager to buy or sell properties. You should never rely on only one marketing strategy to do the trick. Instead, you should ideally concentrate on combining a number of strategies to use in your own campaign. Following are 5 timeless strategies which can be very successful for your business and do what you are exactly looking for – more money in your pocket.

Search engine optimization

With a major chunk of buyer population having moved online, it is important for your website and social pages to rank in search engine results more than ever before. With good SEO, you can integrate the best keywords into your social business profile pages, blogs and websites and get them noticed by search engine spiders. This will ultimately earn you huge business. We personally went with a Vancouver SEO consultant, and never turned back.

Email marketing

If you think it has become redundant, think again. A 2015 study by Silverpop, an IBM company, has shown that email marketing is reaping huge dividends for real estate, construction and building industry. Almost half of all emails used in marketing campaigns are opened on tablets and smartphones, which is 500% more than what it used to be in 2011.

Press releases

With regular press releases on real estate topics, you can establish yourself as an expert in the domain and get targeted traffic with link-backs to your website or social pages. These can also catch the attention of the local media, which can be very advantageous from your end. You can give interviews as an industry expert and get a larger exposure. With many other real estate websites and blogs referring to your press releases, you can get your visibility multiplied easily.

Social Media Marketing

With the profusion of social media websites, it goes without saying that you should concentrate on social media marketing strategies. While posting text, videos and images, remember to include your site address at all times. This is one of the most powerful strategies in online marketing. The more you target your leads, the higher the number of responses that you can get.

Pay per click

This is not generally recommended due to the complexity and expenses involved. But if done right, pay per click advertising can quickly generate leads for your business. You can optimize your advertisements according to changes in search patterns on Google, Bing and other engines and get great ROI.

 

5 Advantages Of Real Estate Investments In Canada

Real Estate investments have the prospects of making three times more money than even the most well paying investments like stock market. There are several practical advantages of investing in real estate today.

Here are the top five advantages of real estate investments that West Vancouver real estate agents state.

It Is A Low Risk Investment

Real estate is a low risk investment because you cannot lose it. Unlike other investments where a loss would mean that you lose money for ever, real estate is stable in a way that properties do not vanish. The pricing may go up or down depending on market trends but there is always a window that allows you to earn money. All this provided you keep basics like mortgage rate, area population density and market position besides other deciding factors in view.

 

High Ratio Financing

The high ratio financing in Canada allows you to buy a property worth thousands of dollars in just the ten per cent of the price. The rest 90 per cent can be easily financed. In certain situations the whole 100 per cent can be financed from Canada Mortgage and Housing Corporation. Therefore, anyone can make a real estate investment in Canada with a capital as low as $10000 to $17000. This absence of any huge capital requirement makes real estate investments practical for everyone.

 

Quick Returns

Real estate investments are fast profit earners. If you time your deals well after gauging the market situation well, you can buy a property, maintain it or renovate it and then sell it off within three months. All of this while earning a huge margin. Very few lines of work allow such quick turnaround of financial gains.

It Always Improves Your Skills

In real estate, there is no such thing as blockage of ideas. With time and deals you will only improve your skills. You will never be found in a stage where your talent has dried out and you are no longer making constructive contributions.

You Earn Equity On Your Investment

In real estate, equity is earned gradually as an investor pays his or her mortgage. This is basically the money on which you have no debt. By the time you sell the property, you will have made more money than the price of the house plus your mortgage and the money you spent on its maintenance.

 

These are few reasons that make real estate such a lucrative investment market even for the amateur investor.

 

 

 

 

Money Making in Real Estate in Vancouver

There’s substantial cash to be made in the real estate of Vancouver and other cities. Seven out of ten Canadian millionaires have reached that position through well planned and executed real estate investments. You can also make this kind of money by following proven methods to profit from the real estate market. There are several seminars that offer insight and objective advice on real estate and the potential investments in it. These workshops are aimed to provide ample knowledge and information about ways to increase your wealth by investing efficiently in the real estate business.

You’ll get to understand how the real estate market operates and establish an investment strategy accordingly to fit your goals and aims. You’ll be able to improve your decision-making abilities to make informed decisions that’ll let you select the right property at the right location. By attending these seminars and workshops, you’ll be able to learn all about the investment options offered by real estate and all the financial formulas to apply.

The seminars also focus on teaching how to conduct research in the real estate business to find targets and helpful facts or stats. You’ll be able to understand all the creative financing options available to you. Insight into investing in condos or other recreational properties and tips on negotiating deals is also provided. These seminars also focus on guiding participants in developing a financing and purchase strategy and how to protect their investments when investing with other partners.

It is also important to select the right professional to take care of your needs such as a tax accountant, mortgage broker, insurance broker, lawyer, home inspector, and realtor. In short, these seminars are a great way to learn and understand the game of money making in the real estate business.

5 Tips to Choose Vancouver Concrete Contractors

While hiring a concrete contractor to carry out any construction or renovation work, you hand over your valuable assets to the professional. Naturally, it is essential for you to choose the right individual to carry out the task. You can use the following 5 tips in order to choose the best concrete contractors.

Check the licenses and certifications

While talking to any of the concrete contractors, you should first of all check the license and verify the same. In order to be able to do this, you have to conduct inquiries with the license department or license board of your state. If the contractor or company claims that it is affiliated to the mover association or trading association in your area, you should check and make sure of it. With a licensed and certified provider, you can be in safe hands.

Check the level of experience

It is likewise recommended that you should make a background check of the agency, and find out whether it has been in the industry for a long time. Keep in mind that you will be ultimately the person responsible for making monetary investments in your project.

Look at portfolios

You should also enquire different Vancouver concrete contractors and demand to have a look at their portfolios. Check whether they have worked on projects similar to yours. In case your contractor does not have a portfolio, you need to move on and find one that does. If you find the projects in the portfolio are not up to your standards, you should keep on looking. You need a contractor with a good portfolio.

Check whether the contractor is insured

Other than checking the license and portfolio, it is also important to ensure that the contractor offers insured services. Insurance is essential, considering the fact that any accidental damages to your property at the time of construction or renovation can be compensated by an insurance provider. In case your agreement is terminated in any way, you may also get compensated due to the insurance. In order to be safe, you should take a look at the insurance policy of the concerned organization.

Check the work process

It is also a good idea to visit construction sites in which Vancouver concrete contractors are operating, and understand their method of operations and interactions with clients. The quality of your task depends fully on the method, working procedure and experience of the contractors.

Spruce up the entrance with Vancouver concrete contractors

Are considering some renovation and are attracted by the house that is located down the street that has gorgeous stonework. Yes, there is a surprise, it is not stone and it is concrete that is less expensive. It will fall within your budget and you can spruce your patio and the front walk. Now, the moment you decide to start, consider these tips before hiring one of the best Vancouver concrete contractors.

Get References

Begin by asking around. You can ask for good concrete contractor from friends, family and also with co-workers. Check the work done in their home is pleasing for affordable price. You can get to know from them, if the contractor completed the job within budget and on schedule. Was he pleasant to work and easily reachable. If you find all these questions have a positive answer you can check for the availability of one such Vancouver concrete contractors.

Obtain Estimates

Obtaining estimates from different contractors or the companies is a must. You may obtain three to four estimates. Begin by calling each one, fix a meeting, let them look at the place requiring renovation work and ask them for an estimate. Find if there are crucial issues, if any and be specific.

Bear in mind, not to settle for the lowest bid as the most desirable or even for the first one approaching you. If you are running short of time, do not decide. This is your home; expect some excellent quality lasting work. Going for lower bids is a warning signal, there is no guarantee. It may be unreliable and the materials used may be shoddy. So, for good work, get ready to pay for quality Vancouver concrete contractors.

Stay protected

Prior to signing any paper or contract, ascertain the concrete contractor is bonded, licensed and insured. You may be into problem, if the contractor lacks insurance, incase unfortunately there is an accident during the work on your property. In case he has no license, it indicates real trouble to you. So, remember to protect your family and yourself, besides the concrete contractor as well as the workers. This you can do by ascertaining he has insurance, license and essential permits required by law.

Get in Writing

Choosing one of the Vancouver concrete contractors is settled on drawing up a contract. It must contain the work details, materials to be used, timeline of the project, applicable warranties, payment schedule and cleanup.